The wrong music changes everything…
Our experience helps us create unique, top-quality, strategic sound for your brand. We collaborate with real recording artists who release original music and perform regularly, bringing authenticity to our work.
Brands reflect people, and your customers can tell the difference between generic music and genuine talent.
Let’s make some noise together.
The Ingredients
Sonic Strategy
This is the important bit, imagine building a car without designing it first. Not having a robust, thought-through and insightful understanding of your brand sound means that it cannot be as effective as possible.
Brand Theme
Once we have a deep understanding of your brands DNA, it’s time to translate that into your brand theme. This is approximately 90 seconds of music that has your sonic identity all over it. It will have multiple moods and tones to tailor all your sonic needs. Just think of the Bond theme.
Sonic Logo
This is the most distilled and recognisable version of your brand’s sound. Think of it like hook in a song, the part you can’t stop humming. This is usually between 2-5 seconds long.
Voice and Product sound
The voiceover artist you use is part of your brand sound and this is crucial to your overall sonic identity. So are your app notifications, in-store music/playlist, product sounds and tone of voice. These all form your overall sonic identity.
Our Approach
Brand audit
First, we'll define your brand's identity to resonate with your audience. This collaborative process ensures we understand you, then we'll create a unique sonic strategy to make your brand unforgettable.
LAUDBOARD
After understanding your brand and audience, we use our unique LAUDBOARD process to define your strategic sonic direction. This will explore existing music, sounds, voices, and sound effects that will help inspire your brand's sonic identity.
The sonic idea
Next, we understand your brand and identify where sound matters for you (like TV, in-app, radio, podcasts, events, social, product sounds, etc.). Then the magic, we create your concept for your unique sonic identity.
Test
As we all know, music is subjective. So like to take our concepts to a test group made up of your appropriate target audience to see what’s resonating the most. We take these learnings and feed them into our final version.
Brief artists
LAUDHAUS stands out because we collaborate with top artists. We have Grammy nominees, award winners, chart-toppers, and classical musicians ready to work with us. After sharing our vision, we closely partner with them to create the sonic concept.
Flex
With our approved brand theme, we can create different versions for every touchpoint. For instance, the track theme can be tailored for a Christmas TV commercial, an exciting sports sponsorship video, a charity radio ad, music for events or stores, and a sonic logo. We can adapt our sonic identity to meet any brand need.